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Category: Branding

Understanding Your Ideal Client: Why It’s Crucial for Your Business Success

Are you really connecting with your audience? If not, you might be missing out. Here’s why understanding your ideal client is a game-changer for your business.

Creating an Engaging About Us Page for Your Website

Your About page can be an amazing tool to connect and engage your business. Here’s how to use brand storytelling to do that.

4 Steps to Discovering Your Target Audience

Your customer avatar is a keystone of a successful small business. You can make one in four steps… here’s how.

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I live, work, play, and seek to advance the TRC’s 94 Calls to Action and MMIWG report recommendations on the traditional territory of tkaranto (Toronto) a site of work, life and play since time immemorial, with acknowledgement to the Mississaugas of the Credit, the Anishnaabeg, the Haudenosaunee and the Wendat Nations and is now home to many diverse First Nations, Inuit and Métis peoples. We are governed by the Dish With One Spoon Wampum (Treaty) between the Haudenosaunee and the Anishinabeg, Treaty 13 between the Anishinabeg and the Crown, and the Williams Treaty between the Anishinabeg and the Crown.

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