Creating an Engaging About Us Page for Your Website
Your About page can be an amazing tool to connect and engage your business. Here’s how to use brand storytelling to do that.
Transform Your Web Design: Key Elements for Service-Based Businesses
Your website should be the most powerful tool in your business toolbox. Here are my top tips for transforming your service-business website.
Make Good Business Decisions (Even When You’re Scared)
No matter who you are, every business owner has bad days and makes bad decisions ’cause we’re scared. Here’s some help.
4 Steps to Discovering Your Target Audience
Your customer avatar is a keystone of a successful small business. You can make one in four steps… here’s how.
3 Pages Your Service Business Website Absolutely, Positively Needs
Your website can make or break your business. Get the skinny on the three pages every service business website needs to convert more customers.
Kandice-Lee Fired-Up
case study The Brief Kandice came to me looking for a website to sell her meal plan subscription. She had an awesome brand identity already, but she needed even more foundation to build on. Together we created a solid customer avatar and website strategy that could give her the launchpad her amazing meal plan subscription […]
Christine Cowern Coaching
case study The Brief Christine Cowern is a busy real estate agent who already runs a 7-figure team of agents giving 5-star service. Christine came to me looking for a redesign of her coaching website. Together we created a website that serves her one-on-one coaching practice for real estate agents, but is also a hub […]
Shawna Robins
case study The Brief Health, wellness, and sleep coach Shawna Robins came to me looking for a website that would help her business grow. Her coaching practice was growing, but she wanted to focus on her speaking engagements and her program, the Rest & Reset Academy. Shawna also suffered from ‘busy solopreneur syndrome’ — having […]
The Little Red Bake Shop
case study The Brief Michelle had dreamed of opening her own bakery for years, so when she was laid off during lockdown in 2020, she decided it was time to make her dream a reality. Starting with a cookie subscription box, she came to me looking for a website that would allow customers to order […]
McLean Noble Psychologists
case study The Brief When Dr. Heather McLean diversified her practice in 2021, I was honoured that she came to me to create a brand and website to serve her new business. Together with Dr. Cheryl Noble, we created a visual identity that reflected the new practice’s values of humanity, connection, and evidence-based interventions. We […]